JW Volmacht
JW Volmacht is an insurance company that already had a Webflow site up and running. They asked me to take a look and suggest a few improvements. That turned into something bigger.
Time
2024
Scope
Web design & Web development
Status
Launch pending
The brief
The site was built on a Webflow template and filled in with their own content. It worked, but it didn't feel cohesive. Didn't feel like a business that handles your insurance. The initial ask was small: go through the site, recommend a few tweaks, adjust the navigation structure. Give it a bit more polish.
After going through everything and sharing my recommendations, we agreed to go further. Some sections needed more than tweaks. They needed a proper redesign to bring the whole thing up to a level that matched the business behind it.
The build
I redesigned sections and pages directly in Webflow, working within the existing template rather than starting from scratch. That's its own kind of challenge. Templates come with their own class naming, styling patterns and structural decisions that don't match how I work. You have to figure out their logic before you can build on top of it. How they name classes, what properties they rely on, where things break if you change the wrong thing.
About the services.
The template did give us a head start though. There was already a lot of content in place, so I could skip waiting on copy or assets and just get into it.
About the company.
The images
They didn't have strong imagery. For an insurance company that's not unusual, you're not exactly shooting product photos. We used Nano Banana, Google's generative AI image tool, to create realistic photographs that fit the brand. They came out looking like real stock photography but actually matched what the company does, rather than generic office-people-shaking-hands stuff.
Information of coverages.
The result
The main redesign is done. A few additional pages are still being finalized, but the core is wrapped up. The person who brought me in has been happy with where it landed.
Information of insurers.
Not every project needs to be a three-month deep dive. Sometimes the most useful thing you can do is take something that's 60% there and push it to 90.
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